Jenna Alcala Photography Fashion, Beauty & Lifestyle shoot

Welcome to my portfolio site. Now that you’ve had a chance to look at my work, I’d like to tell you a little bit about me. I’m a senior writer, strategist, and creative thinker who specializes in big ideas for the advertising world. An eternally curious soul, I believe in the power of knowledge. That’s why I take the time to research thoroughly before I begin a new project. I soak up the latest trends, investigate zany new tech marvels, and read like a fiend. This legwork helps unearth powerful consumer insights, that in turn, spark great creative.

I love developing new ideas, and take the time to craft copy that persuades, motivates, and engages. Whether it’s a long copy print ad or a crisp, social media post, there is always an opportunity to make a lasting impression. Ultimately, I have one goal – to help brands share their stories in fresh, meaningful ways.

I’ve been fortunate to help some of the best agencies and clients in Canada build memorable, warm-blooded brands. From TV to print, digital, social media and experiential – my work has lived in many different channels. I am also hugely flexible and can tackle everything from ad campaigns, to digital content, and mobile app copy. Let’s discuss how I can help you.

Clients I have written for

President’s Choice Financial, Research In Motion, Pedigree, PEI Tourism, Special Olympics Canada, CNIB, Honda, Chrysler, Jeep, Dodge, Lake of Bays Brewing, Black’s Camera, TD, Bank of America, Citibank USA, Clorox, Harvey’s, Swiss Chalet, E*Trade, PayPal, Labatt, LG Home Electronics, Ministry of Health, CBC, Heart & Stroke.

Agencies I’ve written at

Financial
TD Bank, President’s Choice Financial, Bank of America, Citibank USA, BMO/Institute for Learning, E*Trade, PayPal, TurboTax

Automotive
Honda, Chrysler, JEEP

Beer
Alexander Keith’s (Labatt), Lake of Bays Brewing

Fast Food
Harvey’s, Swiss Chalet, Taco Villa, Baroli Café

Telecommunications
Rogers Communications, Blackberry (RIM)

Retail Services
Home Depot, Black’s Camera, LG Home Electronics

Government Agencies/Charities
Canadian Institute for the Blind (CNIB), Massey Centre, Heart & Stroke Foundation, Canadian Mental Health Association (CMHA), Ministry of Health

Travel and Tourism
PEI Tourism, L’Escape Wedding Destinations

Retail/Consumer Packaged Goods
Colgate, Clorox, Pedigree, Purina

Beauty
Bioré Skincare, First Choice Haircutters

Agencies I’ve written at

Publicis Groupe, Organic, Grey Canada, Ambrose Carr Linton Carroll (ACLC), Marcom Group

Freelance

Critical Mass, Cossette, Devlin, Elixir Marketing, Havas Canada, J Walter Thompson Canada (JWT), Momentum, Ramp Communications, The Canadian Broadcasting Corporation (CBC), Twist Image, Venture Communications

Shiny things I’ve won

Applied Arts
PROMO! Awards
IMA
Webby
Extra Awards

Interested in learning more? Download my CV