10 Points

Client: Lake of Bays Brewing Company

Here, we introduce a handcrafted beer with a bit of hops and a lot of attitude. It was a brand story crafted with as much care and attention to detail as the beer we were selling. Our goal was simple, we wanted to share an authentic, human story – a story about the history, the passion, and the hard-work that led to a perfectly brewed pale ale. Ultimately, it was about creating a story so compelling that retailers and restauranteurs would tune in, come back for more, and be inspired to stock the shelves with 10 Points pale ale.

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