Gentle Island

Client: PEI Tourism

Prince Edward Island (PEI) is as pretty as a storybook. Its size makes it easy to explore. There are adventures at every turn, fresh food, and warm, inviting people. So, how do you convince travelers to plan their next vacation to the island? You christen PEI the “Gentle Island”. You build a print and online campaign that hints at nostalgia, and is reminiscent of a slower, gentler time. A throwback to the type of vacations you took as a child, when you explored by car, had picnics on beaches, and enjoyed family time. Our goal: evoke that magical family trip feeling, and inspire people to pack a bag for the gentle island.