Not Gonna Kill You

Client: Ministry of Health Promotion

This website was created in response to soaring obesity rates among teens. It was a place where kids could come together, and get advice on staying healthy and being active. We wanted to create a place where kids could be real, share truths, support one another, and get motivated to get fit. It was a website buzzing with video clips, engaging interactive games, hints, tips, and chat rooms – all built around the adage “it’s not gonna kill you”. The result: We helped a lot of kids get off the couch and get moving. As a side note: we received coverage on Global TV, CITYTV, the CBC, and write-up in marketing magazine – which was nice.