The Greatest Story Never Told

Client: Black’s

We wanted customers to make Black’s online printing portal part of their everyday routine. It was about helping them appreciate their life in pictures. During our ideation sessions, it became very apparent to us that the pictures we take in life become the stories that we tell about our lives. Using the memorable tagline “The Greatest Stories Never Told”, the national print and TV campaign tells the real, human story that lies behind each photograph. When Black’s helps a customer tell the story behind a photo, we make that image more valuable to the customer, and create an opportunity to become more valuable to them.