IG Walk for Alzheimer’s

We wanted to inspire people to walk for a good cause, and help raise awareness in the fight against Alzheimer’s disease. One thing we knew, most people who choose to walk have a friend or family member afflicted by the disease. Everyone has a reason for walking. The big idea was simple and poignant - we walk for people who’ve spent their lives walking for us.


IG Wealth Management and The Alzheimer Society of Canada


Campaign included

OLV, radio, digital, social.