Mackenzie Retirement

There’s a new retirement income reality out there, and many Canadians have questions. Will I have enough income to last? Where will it come from? In this campaign we positioned Mackenzie as a ‘core’ retirement income partner. A partner who answers questions, and offers the type of in-depth retirement insights and expertise you need. So, how did we do it? By baiting people with an insight sample. To find out more, they just needed to connect.