Samina Dagger

An award-winning Associate Creative Director and senior writer, I've worked at large agencies and smaller boutiques, creating, crafting and collaborating to bring brand stories to life. From mass to digital, I’ve helped shape many brands and worked in many mediums. Whatever the medium, one thing is constant, the desire to engage with people, influence them, and create meaningful connections. A keen observer, I listen and watch, and dig deep for the type of insights that lead to powerful ideas. Ideas are everywhere, I find them on my daily walk, in the books that line my shelves, in film and art, and in casual conversation. I love to mold them, share them, and see how powerful they can become.

When I’m not busy creating, I am ‘mama’ to a little boy who is spirited and sweet, and whose wonder inspires me every day.


I’ve worked with many notable brands over the years. Here are just a few.

Alexander Keith’s (Labatt)

Bank of America

Bioré Skincare


Black’s Camera



Citibank USA

Harvey’s/Swiss Chalet


Home Depot

IG Wealth Management

Mackenzie Investments

MD Financial (Scotiabank)

Ministry of Health



PEI Tourism

President’s Choice Financial

Rogers Communications

TD Bank

Interested in finding out more? Download my CV