Jeep Wrangler

How do you deliver the experience of driving a Jeep in a banner? First, you build a topographical map. Next, you hand over the controls and let people do the driving. Add sound effects and you’ve got a hands-on Jeep experience. One that lives up to the brand slogan ‘Have fun out there’. The results? Metrics that tracked above industry benchmarks, with record-breaking click-throughs and test drives booked.

Client

JEEP Wrangler/Chrysler

Awards

Applied Arts, Webby.