Mackenzie Investments Earth Day
We didn’t just want to say ‘happy earth day’. We wanted to do more – we wanted to inspire financial advisors to talk to clients about sustainable investing alternatives. The creative solution? A travel show with a twist. The destination? Planet earth, a beautiful place to visit, except for all those ‘annoying’ climate change issues. The results? Metrics that were through the roof, and social that garnered the most shares, likes and comments of any Mackenzie campaign to-date.